CRM Manager (Retail)

Responsibilities

Recruit
• Champion the growth and retention of customers through the implementation of customer loyalty rewards programme and CRM initiatives.
• Drive recruitment via key point of sales.
• Develop recruitment material via the various platforms – traditional media, point of sales, digital media, below the line communication.
• Drive loyalty initiatives towards enhancing customer experience across all touch points.
• Merchant sourcing, 3rd party negotiation and tie ups to enrich membership privileges.


Manage
• Conduct user tests and ensure that quality and security controls are in place before the project's rollout in Singapore.
• Provides leadership and guidance to the region during the CRM regional roll out.
• Ensure accuracy and integrity of information/data collected
• Maintain and update CRM profile regularly (on quarterly and annual basis) in order to keep data relevant.
• Manage an effective order as well as maintain an annual CRM activities calendar for brands in particular fragrances which are to utilize the same base.


Research
• Leverage on analytic tools to identify opportunities for effective targeting and delivery of loyalty initiatives.
• Develop and provide management reporting and data analysis to track programme / campaign effectiveness.
• Competitors - tracking of companies with CRM program in order to adopt best practices.


Reports
• Formulate, develop and provide management reporting and data analysis to track programme / campaign effectiveness.
• Formulate annual CRM budget, and manage a monthly expense report.
 

Requirements

• Diploma/Degree holder in Business Administration / Marketing / Mass Communication or equivalent.
• Possess at least 3 years of CRM experience in loyalty programme marketing in a Retail or FMCG setting and in a similar capacity.
• Commercially savvy, possess strong interpersonal skills with a flair and passion for beauty industry
• Strong analytical skills with the ability to thrive in a fast-paced environment.
• Experienced in planning and executing online marketing campaigns through the use of social medical and viral marketing would be an added advantage.
• Relevant hands-on experience in data mining, customer segmentation, strategic branding etc.
• Commitment to innovation, customer service and employee engagement.

Feel that you are UP enough for this role?

Drop me your updated resume at belinda@corporateheadhunters.com.sg